What is Lead Generation Marketing and How is it Useful?

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Breaking down the definition of lead generation marketing 85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal. Yet only 42% of business owners have an active plan in place. So, what exactly is Lead Generation Marketing? A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing. Ok, let’s break it down a little more. To put it simply, …

Content Marketing Best Practices + Examples From Top Brands

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With great content comes great responsibility! You may have really great content but what do you do with it? The answer lies in content marketing. You can use this marketing channel to build your customer base by engaging them and providing content that converts. We’re going to dive into our favorite list of content marketing best practices.

Keyword Research for SEO: Learning the How-To Basics

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The power of search engines in the digital age cannot be over-stated. For older generations, it may be easy to overlook the necessity to work on the digital side of your business, but for the younger generation, there has never been a world where you can’t use Google to search for everything you might want to buy.

ROAS: Understanding Your Return on Ad Spend

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Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are created equal. If you want to get the most out of your ad spend, you need to focus on tracking the right metrics that help you understand how your ad dollars are being put to best use. That’s where return on ad spend, or ROAS, comes into play.

Our List of Best Email Marketing Techniques to Grow Your Business

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Every business has goals to meet, and yours is no different. The goal could be generating more leads, building a stronger brand, getting more sales or all of the above. Digital marketing can help you meet your business goals, as long as you choose the right channels. Today, we’re specifically going to focus on giving you techniques you can use so you have the best email marketing campaign possible. You may be thinking, why email?

Do Facebook Ads Work? (110% Yes & Here’s Proof)

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Social media has become an integral part of business growth today. If a business does not have a presence on social media, it may lose out on customers. This is why you find even the smallest of brands trying to leverage social advertisements and engagement to boost their reach and conversions — especially on Facebook. But many of these businesses find themselves asking: Do Facebook ads work?