ROAS: Understanding Your Return on Ad Spend

duybh facebook ads, google adwords

Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are created equal. If you want to get the most out of your ad spend, you need to focus on tracking the right metrics that help you understand how your ad dollars are being put to best use. That’s where return on ad spend, or ROAS, comes into play.